Vision & Mission

VISION

To utilise and combine the state’s resources and synergies into one strong tourism organisation that is innovatively-driven towards excellence.

MISSION

  • We want to be the most professional and trustworthy solutions for destination management and marketing organisations, not just only for Perak but also all over the country.
  • We want to market Perak as one of the most desirable tourism destination that exudes originality and vibrancy.